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Most of what you put on a slide will be text or images. On this page we take a proper look at both, starting with the principles of text, and how to add non-placeholder content. Then we look a bit more at slide backgrounds, before taking on the topic of images more generally, including where to find them. We also consider diagrams and charts.
Chances are you're going to need some text on your slides. Let's take a look at what's involved.
There are four main font categories:
Serif fonts, with their traditional, formal overtones, are often used in print. They're typically avoided in online contexts because display resolutions have historically not really been up to displaying them with sufficient clarity to be properly accessible.
Sans-serif fonts like the ones we usually use on these pages are considered more modern and less formal, and their relative simplicity means that they display better in digital media (like a web page or a PowerPoint slide). You should generally favour fonts like these in your slides.
Cursive fonts mimic handwriting. Some look like wedding invitations and aren't very readable at all. Some, like Comic Sans, are designed to be accessible for children, but that carries negative connotations in other uses.
Then there's decorative fonts. Informal; fun; good for accents. But you wouldn't want a whole presentation like this.
Google Slides has a wide range of fonts available under the More fonts option in the Font dropdown on the menu bar.
The fonts available in PowerPoint are typically those which are installed on your computer.
If you're on your own computer and want a better variety of fonts, there are a number of free fonts available online which you could download and install. We got the fancy font above ("Audiowide") from Google Fonts, and there's also Font Squirrel. As always, use caution if downloading fonts from unfamiliar sites.
University-managed computers have a broad range of fonts but you will not easily be able to install new fonts on a University-managed device. One work-around for PowerPoint is to work in a PowerPoint file which has fonts embedded from another source. If the fonts you want to use are available in Google Slides, create a slide with those fonts and download it as a PowerPoint file. Those fonts should now be available.
When you're using non-standard fonts in a PowerPoint deck, be aware that those fonts may not be available if you try to open the file on a different computer. This can cause your presentation to look strange or even be uneditable when opened on a different device. You can, however, embed the fonts you're using within your PowerPoint file so that they're available on whichever device you use:
Some fonts can't be embedded, and so you may need to find an alternative font if that is going to be a problem (or you could export your presentation as a PDF and present with that instead).
As any optician's chart will demonstrate, size of font is important.This is 24pt and you probably wouldn't want to go much smaller than that on a slide (though it depends on where you're presenting and the size of the screen) — if you're struggling to fit things on at that size, maybe you're trying to squeeze too much into one slide?
As we've already seen, the convention with slides is to add text to a placeholder on a pre-configured layout. But further text can be added to a slide using text boxes or shapes.
Text boxes can be inserted via:
Insert > Text > Text Box
Insert > Text box
In PowerPoint, adjusting the width of a text box will cause the height to automatically adjust to match the length of the text content.
In Google Slides, the text will overspill the bottom of the text box if it exceeds the current height.
Any shape can be used to hold text. The size will remain as set, and text will overspill if too long for the shape to contain.
Shapes can be found at:
Insert > Illustrations > Shapes
Insert > Shape
There's several shapes to choose from. With more complicated shapes, you may find the margins restrictive, and it may sometimes be easier to overlay a transparent rectangle to accommodate text.
Having selected the shape you want, drag to draw it onto the page (hold shift to create a regular shape). Select the shape and you will be able to start typing into it.
There is another form of text entry: WordArt. It can do some nice things (PowerPoint's WordArt can write in an arc; Google Slides' version is a lot more basic), but be careful: WordArt can easily end up looking a bit... well... naff.
Where you configure text depends largely on what you're wanting to achieve:
You can get more precise control of your paragraphs from the dialogue launcher toggle at the bottom-right-hand corner of the Home > Paragraph ribbon group (on a Mac, click on any text then go to the Format menu, then Paragraph...). Here you can configure settings such as line-spacing and paragraph-spacing:
The "Multiple" option in the line-spacing settings lets you express line spacing fractionally, as a multiple of the default line space. 1 gives single line spacing; 2 gives double line spacing, etc. So in the example above, 1.2 means there's an extra 20% of space for each line.
In Google Slides, line-spacing options can be found at Format > Line spacing, with more advanced options in the "Custom spacing" dialogue at Format > Line spacing > Custom spacing
There you can set line-spacing as a multiple (where 1 = single line spacing, 2 = double line spacing etc., as per PowerPoint), and also calibrate paragraph spacing.
You shouldn't have any problems setting the font, size etc, but for other attributes there's a dialogue launcher at the bottom-right-hand corner of the Home > Font ribbon group. In addition to providing more font control options, it also has a tab for setting up character spacing:
Google Slides doesn't have quite the same range of options for setting text attributes. Those it does have can be found at Format > Text
When you first create a shape containing text, the content will be centred; there will also be a margin around the text. These attributes can easily be changed using Home > Paragraph > Align Text. The More Options section of this Align Text menu will open the Format Shape side panel where there are further settings, including margin options. We'll look at those in more detail in the next section...
The alignment options in Google Slides can be found at Format > Align and indent
There are further options in the "Text fitting" section of the "Format options" side-panel which can be launched from Format > Format options — here you'll find margin options controlling indentation and padding within a shape or a text box. More of that sort of thing below:
The text boxes and shapes used for text can be configured in various ways to help with presentation.
As with the background of the page itself, the background of a shape (its fill) can be a solid colour or graduated. In PowerPoint it can also be patterned or even a photograph or other image.
You can also set the transparency level of a fill, which allows some of the slide background to show through.
A shape's border — its outline — can be solid or patterned, and can be of different widths.
Once a shape has been drawn, its attributes can be changed from:
...the Shape Format > Shape Styles ribbon group;
...the Formatting toolbar: 
When you select More Fill Colors... from the "Shape Fill" or "Shape Outline" dropdowns, you'll have the chance to set a precise colour (and transparency) using numerical values:
The "CUSTOM" colour options on the Format colour menu also include the option to set a precise colour and transparency, either by using sliders or a hexadecimal (hex) code.
A number of special effects can be applied from:
Shape Format > Shape Styles > Shape Effects
Format > Format options
Of these, the most commonly used with text boxes is the drop shadow.
Employed with care, it can appear to lift the shape slightly off the page:
This box uses fill and outline but does not have a drop-shadow.
This box uses fill and outline and also has a drop-shadow.
This box has fill and a drop-shadow but doesn't bother with an outline.
If the shape has no fill, the drop-shadow will be applied to the text.
When you first create a shape containing text, there will be a margin around the text so that it does not sit tight against the edges. All four margins can be changed independently if required.
This box has quite narrow margins. The text is right up against the sides. Sure, the box is longer than the text, so there's a bit of space to the bottom, and the text is left-aligned, so there's space to the right too, but potentially the text can go really very close to the edges.
This box has much bigger margins than the other box (four times the size). The wider margins mean there's a lot more blank space between the box border and the text itself.
The controls to set these margins are a little buried:
Textbox controls are rather straightforward for rectangular shapes. For other shapes you may find that the writing area is a little restrictive, even with margins set to zero. You may find it simpler to overlay a transparent rectangular shape to hold your text.
When we look at a slide, we're likely to read its content from top left to bottom right. But that isn't a firm rule, and things like animation may complicate matters. In the case of assistive technology such as a screen reader, it can't make such sweeping assumptions as to the logical order of text on the page. It needs a bit of help to determine the reading order.
By default, the order in which you add objects to a slide determines their place in the reading order. If you're having the content of a slide read aloud to you (i.e. by assistive technology), or you're navigating the content of the slide using the 'Tab' key (keyboard navigation), the contents of the slide will be activated from the first-added item through to the last.
It's therefore important that the items on your slide are layered in an appropriate reading order (including any images with alt text).
The easiest way to reorder content in PowerPoint is via the "Selection Pane" side-panel: Home > Select > Selection Pane...
The Selection Pane shows all the items on your slide in layer order: items higher up in the list appear over items lower down in the list, and will potentially overlap them.
But in terms of reading order, the list works from the bottom up: the item at the bottom of the page is read first, then the item above it, etc.
You can use the arrow toggles at the top right of the Selection Pane to reposition items in the list.
To test the reading order, use the 'Tab' key to cycle through the objects on your slide. Check that the order flows logically.
Google Slides doesn't have a Selection Pane. But you can still test reading order by using the 'Tab' key to cycle through the objects on your slide.
To reposition an item in the reading order, you'll need to use the options at Arrange > Order.
The more objects you've got on a slide, the more painful this process can be, so try to order things logically as you make your slides.
There’s nothing wrong with designing on a plain white background, but if you intend to use colour or an image behind your content, you must make sure it doesn't make it more difficult to read.
The main options for background are:
Solid colour
Graduated colour
Graduated colours
Image(s)
A background itself need not govern readability. Text can be presented in boxes with a different background style. Here's some examples of options for backgrounds and text:
Allowing the background or image to show through a text box risks making it more difficult to read. Both dark and light backgrounds could have text in a container with a light or white fill, aiding readability. However, a little transparency can sometimes work well for tying elements of your slide together.
If you're wanting to set the same background for every slide in your presentation, you should use the slide master.
For changes to individual slides you can set the background by going to:
Design > Customize > Format Background
Slide > Change background
In both cases, the option can also be found on the right-click context menu when clicking on your slide's background.
Solid fill is simply a matter of picking the colour, but you can lighten it further by setting transparency.
For gradient fill, you have the option of setting:
We've already looked at how effective the full-screen image method can be. The same approach could also be used to apply branded backgrounds.
Background images don't include alt-text. If your image contains something important (rather than merely decorative / reinforcing), insert it in its own right rather than as a background (we'll look at these principles more below).
Apart from setting an image as a background, what other things can we do with images and charts?
In PowerPoint, the content placeholder is designed to aid the addition of tables, charts, images and other media. Alternatively, in both PowerPoint and Google Slides you can add the image/media directly to a slide.
To insert an image...
An alt text description should not duplicate existing text on a slide. If you've already described the content of the image in the body text, you don't need to repeat that in the alt text; include only that which is necessary to give the same understanding of the slide to a person who can't see it. If nothing more needs to be added, don't add it.
Having inserted your image, you may need to drag it to a new position. Watch the mouse pointer shape: it shows four arrows at the tip when you can drag the image around.
For finer positioning, make sure the image is selected, and use the cursor keys.
When you add an image to a PowerPoint slide it will automatically be rendered at its 'actual' size (the size that is equivalent to the best quality that can be achieved), unless it is larger than the slide, in which case it will be resized down to fit. Google Slides usually does the same.
You should be able to drag by any of the four corner 'handles' to resize your image — don't use the side handles unless you really want to squash or stretch the image.
If the corner handle isn't maintaining the original proportions, you can force it to do so using the "Lock aspect ratio" setting at:
Picture Format > Size > Size and Position (corner toggle)
Format > Format options > Size and rotation
In the same locations you'll find controls to set a precise size by enter the dimensions as numbers.
If you're increasing the size of the original image beyond its original limits, bear in mind that it will only be able to withstand so much enlargement without starting to look fuzzy and rubbish.
To focus on what's important, it's a good idea to crop close in to the main subject of the picture, and you do this using the cropping tool:
Select the image and choose Picture Format > Size > Crop
Select the image and choose the Crop icon on the icon bar, or select Crop image from the right-click context menu.
Using the handles on the edges, drag to indicate the image area you want to be visible:
Both programs include some basic image editing tools. PowerPoint's suite of tools is particularly impressive: in fact we often use PowerPoint for making quick tweaks or applying basic effects to an image for use somewhere other than PowerPoint.
Both PowerPoint and Google Slides allow you to make an image semi-transparent:
Select the image and choose Picture Format > Adjust > Transparency
There's a "Transparency" slider under the Adjustments section of the "Format options" side-panel.
There are a couple of tools in PowerPoint which will let you make sections of your image transparent: a process called isolation.
You can find isolated images online (they're typically PNG format), and you can isolate images in dedicated graphics programs too, but PowerPoint has these basic options built in.
For simpler images or single-colour backgrounds, use Color > Set Transparent Color..., otherwise try Remove Background: you paint out the sections you don't want and they get removed (though the edges can be a bit blotchy).
You can make corrections to the colour, contrast, and brightness of your image in both programs. PowerPoint also has a selection of Artistic Effects you can apply. Some of these effects can look a bit naff, but others are actually quite effective.
The Picture Styles ribbon group has some pre-programmed effects such as shadows and borders. More of these effects (and further settings) can be found at Picture Format > Picture Styles > Picture Effects. You can also rotate or flip an image with the options in the Arrange group: sometimes a jaunty angle can make all the difference!
The Format options side-panel has further controls for adding shadows or reflections, while the icon ribbon has options for applying a border to an image. You can rotate an image with the Size and rotation options (or with the rotation handle).
When designing a slide, you should always bear in mind how that slide is going to be disseminated: for instance, will it be projected, shown on a big screen, or shown on a standard monitor? This will have implications for the sizes of image you should use in your presentation.
The size of a slide in PowerPoint is measured in centimetres by default. The standard widescreen option clocks in at 33.867 x 19.05 cm, at an apparent resolution of 192 dpi (≈ 76 pixels per centimetre), giving an effective frame size equivalent to 2560 x 1440 pixels. This is higher than the resolution of the HD data projectors generally used on campus (which will deliver 1920 x 1080 pixels at best). However, also by default, PowerPoint preserves image data regardless of resizing, and can potentially upscale to 4K ultra HD (3840 × 2160 pixels).
Ok, that's a lot of numbers. What do they mean in practical terms?
If file-size is no object for you or your audience, then stop reading and just carry on as you were.
If, however, you're wanting to keep your file size down (either because you're running out of disc space or memory, or because you're planning on sharing your slides) there's certain things you can do:
Don't use images that are bigger than you need: If you're projecting, you'll never need a picture taller than 1080 pixels; anything else is just wasted. If your image is only going to take up a quarter of the slide, it won't need to be taller than 540 pixels.
Picture Format > Adjust > Compress Pictures has a number of useful tools:
When you crop an image, PowerPoint keeps the cropped information, just in case you change your mind. Delete cropped areas of pictures will dump any bits of an image you've cropped out.
The Resolution options are a little confusing as they refer to the pixels per inch (ppi) measure of an image (and we're using centimetres by default). For projectors it suggests 150 ppi, while for sharing it suggests 96 ppi (note that options may be frozen out depending on the resolution of the original image). To put these values into some sort of context, a full-slide image at 150 ppi would be 2000 x 1125 pixels (more detail than the projectors can achieve) while at 96 ppi it would be 1280 x 720 pixels (still considered HD).
All this means that, so long as your image was of a sufficient resolution to start with, compressing it to 150 ppi should make no noticeable difference to your presentation, and compressing it to 96 ppi should still be of a higher quality than a standard definition television picture.
If you're sharing your slides you should definitely consider junking cropped areas and compressing to 96 ppi (you can always make a copy of your slides before doing this, and if your images look bad after compression, you can always use the undo button).
If you're streaming your presentation (for example via a video conferencing tool like Zoom), the resolution of your images is not an immediate concern: your slides will be compressed by the streaming software you're using. However, the act of streaming requires a lot of your computer, so a smaller, less memory-intensive file may help in that regard.
The default size of a slide in Google Slides is 25.4 x 14.29 in centimetres, or 960 x 540 pixels (an apparent resolution of 95 dpi) — that's quarter the size of a high definition television picture (and slightly lower quality than a UK standard definition one). However, as with PowerPoint, Google Slides preserves image data regardless of resizing, and will upscale to meet the resolution of your display, so the slide size isn't actually that relevant for most uses.
Disc space isn't an issue for Google Slides, but Google Slides is a web application, so a more important consideration is bandwidth: the amount of data being uploaded or downloaded between Google's computers and yours. The smaller your image is in bytes (rather than pixels), the easier it will be to work with, and the less time it will take to load.
Unlike PowerPoint, Google Slides has no built-in image compression tools. Regardless of what you do to an image, the original image will always be used. You might have cropped the image, but Google Slides actually loads the full image and then crops it in the browser. And there's no way of deleting the cropped areas either (something to be especially aware of if you cropped a screenshot to get rid of something you didn't want people to see!).
All of this means that you're better off editing your images before you add them to your slide:
There are various tools for resizing and cropping images, including PowerPoint (although you may find that option a little perverse!). See the Image editing Skills Guide for more advice.
If you're streaming your presentation (for example via a video conferencing tool like Zoom), bandwidth is going to be your main concern: to some extent you're effectively downloading and uploading the content of your slides at the same time, so the smaller your images (in terms of file size) the smoother your presentation should stream.
Always bear in mind that published images are always subject to copyright law, so you can’t just use any image you want.
Fortunately, there are plenty of free-to-use images out there (for instance, we got a lot of the images on this page from Pixabay):
Some images are 'public domain' and don't require attribution (though it can still be nice to attribute, especially if you're giving references anyway). Others may require you to credit the author in a sufficiently prominent way.
For more information and advice, take a look at:
Diagrams and charts constitute a special category of image. Since a lot of information may need to be conveyed in quite a simple design, it is especially important that such images are crisp and clear.
Diagrams and charts may be created in PowerPoint and Google Slides, or can be imported from other applications.
There are plenty of applications for creating diagrams and charts. Take a look at our Data visualisation Skills Guide for some suggestions.
When exporting from another application, there are two filetypes to consider:
Portable Network Graphics (.png) images have a better image quality than a JPG because they use lossless compression. Never use a JPG for a diagram unless you absolutely have to: it will not give crisp lines. But a PNG will. What's more, parts of a PNG image can be 'isolated': in other words, parts of the image can be transparent (or even semi-transparent) — something which has its uses for images generally, but can be especially useful with diagrams.
With a PNG, you'll need to ensure that your image has sufficient resolution for the size it's meant to be on paper.
All the images we've looked at so far have been made up of pixels. But that's not the only type of digital image. Simple images and diagrams can also be created using vectors. These vector images are essentially made up from points, lines and curves using a set of geometric instructions. And because they're constructed from geometric instructions they have the advantage of being scalable to any size without distortion.
The most common vector files are Scalable Vector Graphics (.svg). These can be imported into PowerPoint, and can often even be converted to PowerPoint shapes, which can then be deconstructed, recoloured, etc, as well as resized without loss of quality (all that dots per inch stuff becomes irrelevant!). For this reason, SVG is by far the best filetype to use for comparatively simple diagrams.
Copying and pasting an image into PowerPoint or Google Slides is always an option, though pay attention to the quality of what gets pasted (before doing anything with the image. If you try a 'copy and paste' and it seems to work, make sure you also save the diagram in the other application so you can edit and re-insert it if necessary.
Spreadsheet applications can produce good quality charts and graphs — take a look at our Essential Spreadsheets guidance for more details. Charts in Google Sheets, for instance, can be downloaded as SVG or PNG files from the Download option on the three-dot menu (⋮).
By virtue of them being part of their respective suites of office tools, PowerPoint and Google Slides can also integrate directly with their spreadsheet counterparts, Excel and Google Sheets:
There are essentially three ways by which you can paste an Excel chart into PowerPoint:
| Paste option | Description | Size impact (kb)* |
|---|---|---|
| Embed | A copy of the chart and its underlying data are attached to your file: so your PowerPoint or whatever gets its own little spreadsheet bundled within it. The advantage is that wherever your file goes, the data goes with it. The disadvantage is the toll on filesize: the whole of the source spreadsheet will be embedded, not just the data feeding the chart. | 21† |
| Link | The pasted chart gets its data from your original spreadsheet. If you make changes to the data in your spreadsheet they will be reflected in the pasted chart. But if the file loses its connection to your spreadsheet (as it might if you forward it to someone) then the data won't update and can sometimes even disappear altogether. | 5 |
| Picture | Pastes the chart as a raster image. Any interactivity is lost, and, since the image is of a set resolution, any attempt to make the image bigger will also make it look crumbier – because it's a raster image now. | 19‡ |
If you are using the "Linked" option, any edits to the linked Excel file will automatically be reflected in the document. But a linked or embedded chart can also be edited from within PowerPoint:
A chart can be inserted into Google Slides from Insert > Chart > From Sheets or by simply copying and pasting. Either way, there are two options available:
In a rare example of Microsoft being more dynamic in its linking than Google, changes to linked data are not applied to the linked chart automatically (which can be something or a relief if you're presenting a chart and you don't want it changing mid-talk): instead, an update button appears in the chart, which you can click to apply the changes. The chart also includes controls for unlinking itself from the source file.
The drawing tools in PowerPoint and Google Slides are great for diagrams and flowcharts, but make sure you make good use of the various sizing and alignment tools (under Shape Format in PowerPoint and Arrange in Google Slides):
Some basic principles apply:
To draw a shape or line:
Insert > Illustrations > Shapes
Insert > Shape or Insert > Line
Hold down shift while dragging to draw squares and circles rather than rectangles and ellipses;
For perfectly horizontal/vertical lines, hold down shift after you've started holding down the mouse button.
PowerPoint also includes a feature called SmartArt with which you can create different types of diagram from a gallery of options. The content is entered using a bulleted list, and colours etc are chosen from palettes.
It's quite flexible, but you need to choose the appearance carefully to ensure you preserve consistency with other content (and to help your design stand out).
Google Slides has a few templates for specific types of diagram. The look is not unlike PowerPoint's SmartArt, but there's a little more work to be done to populate them.
You can find the diagrams at Insert > Diagram — a side-panel will open with the available options.
