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Digital Creativity: a Practical Guide

How to be digitally creative

A practical guide to getting digitally creative and using digital tools and technologies to explore work, ideas, and research.

How to be digitally creative

There are stages to making something using digital creativity tools and approaches, from planning out what you're communicating to making your output to sharing your creation with other people. Whether you're wondering how to get started with a digitally creative project or already working on something, we have guidance for all stages of the process.

Stages of working on a digital creativity project:

Click on a stage to find out more.

Tip

Though we've put these in a linear order, you will probably find that you will return to previous stages as you develop and improve your project - don't be afraid to change your plan, work on new ideas, or have a go with a different tool.

The Digital Labs in the library provide access to support, learning and equipment for all the stages of digital creativity.

For the creation of physical items,YorCreate has a great selection of 3D printers, digital cutters and much more for creating artefacts as part of your project.

The Creativity Lab can help you to explore many kinds of digital Creative media, and provides access to digital creativity software (like Adobe Creative Cloud), equipment you can borrow and a podcast studio. There's also a wide range of workshops in many of the technologies mentioned on this practical guide.

Start a digital creativity project

Starting things can be hard! If you know you want to have a go with digital creativity, you might have an idea, or want to try out a particular digital technologies, or be generally curious about what you could make. Working out where to start can be overwhelming, so let's take a look at some ways you can start thinking about being digitally creative:

What do you have so far?

So, you want to have a go with some digital creativity - that's great! Do you have any ideas, thoughts, or material that might influence what you do?

Here are some examples of the kinds of things you might already have in mind:

  • You know that you want to make something inspired by a particular set of data or on an academic topic you've been working on. You don't know what you want to make.
  • You'd like to have a go at using a particular piece of technology, like 3D modelling and printing, but you don't have any ideas for what kind of thing you would model and/or print.
  • Someone has asked you to create a video or a podcast on a particular topic, but you don't know how to create one or exactly what content you want to include.
  • You'd like to try digital creativity tools and methods, but you don't know what!

Take a moment to reflect on where you are at. You might find it useful to write down a similar statement to those above to summarise your position.

How do you work out the next step?

Once you've worked out what you have so far and what you still need to think about, you can plan what might be the next step for your project.

The guidance on the rest of this page will help you to progress, but there are some prompts depending on where you are currently at:

  • If you have some material (data/research/academic work/theme/topic) that you'd like to use, but you don't know what you want to make, then you might explore the digital creativity outputs page to get inspiration for different kinds of creations or you could take a look at the digital creativity tools to see if there are any particular technologies you want to focus on. You could also look at the generate ideas section of this page to help develop your idea further.
  • If you know the technology you want to use but don't have an idea for your content, you might want to try out using that technology first so you can get a sense of what you can and cannot do with it. Explore our digital creativity tools pages for resources on learning how to use different digital creativity technologies.
  • If you have a specific project brief or request from someone for what you should make, it can be useful to gather all of the information about what the requirements are first. Then, you can use the rest of this page to help you work out what you still need to decide.
  • If you don't have any particular ideas or plans yet, that's okay! Start by reading over the rest of this page, especially the box on generating ideas. You might find it useful to look over some of the digital creativity tools pages or (for members of the University of York) attending some of our training sessions so you can get inspiration around the technologies and tools available.

Speech bubbleCase Study: You've got some numerical data

You have numerical data that is part of a research project. You'd like to use digital creativity in some way for this research project, but you don't feel like you have the "right" kind of material for it and it isn't something commonly discussed in your discipline. What could you do?

Digital creativity doesn't have to be for projects that are more traditionally seen as "creative". Data visualisation can be used with any kind of data and can be done in a variety of ways, from graphs and infographics to 3D models, videos, and interactive games. With numerical data, one approach can be to use sonification, which is the process of turning data into sound. If you use sonification with numerical data, you can allow other people (and yourself) to hear changes in values, for example if there are particular sections of the data when there are a lot of high or low values.

When starting a digital creativity project with a dataset like this, you might start by defining what you are trying to communicate. Are there particular trends in or analysis of the data that you're trying to communicate with others? Do you want other people to explore your dataset and make their own interpretations? Defining what you want to communicate will help you to decide what kind of output might be suitable for communicating that message.

Generate ideas for digital creativity projects

Coming up with an initial idea (or several potential ideas) can be a helpful way to get started. Perhaps you have an area of research that you would like to visualise it in a new format, or would like create something to engage a specific group of people. At this point, it could just be a very brief idea, or you may already have a clear intention. Not having an idea at all is also fine; there are places, mentioned below, where you can get inspiration and use prompts to get you thinking. There's a range of digital tools can that can help you to expand on that idea and start to think about more specifics.

In this section, we'll explore some activities and tools you can use to get inspiration or spark an idea.

Developing an idea

In order to be able to start some ideas, it's often helpful to first consider the context you're creating something for. This can help you to think about the key purpose, and why you want to spend time developing something. Here's a few prompts to consider:

  • Audience - Who is your key, most desired audience? Academics? Public members? Researchers? The answer may be that you want anyone to explore your idea; if so, think about who is mostly likely to have a reason to explore your creation.
  • Purpose - Why are you making an artefact? Is it to entertain, to inform, to educate or to challenge? All are valid reasons but working out this purpose can help focus on an idea.
  • Existing knowledge/skills - Is there a digital tool or technology you are already familiar with? You don't always need to re-learn a new tool from scratch.
  • Time - What time-frame are you working on? This may help you to order some complex ideas against those which may be quicker to achieve.
  • Impact - It can be useful to think about the desired impact of your creation. Is the desired intention that certain group of people to use it regularly? Could it impact others learning, teaching or research? These questions help you to think about accessibility too, and how you'd like users to interact with your creation.
  • Limitations - What limitations might there be? This could be with the software you'd like to use, or the topic area of your idea may restrict you from exploring certain stories or outputs.

Explore some stimuli

Rather than starting from scratch, one method is to explore some materials, data or artefacts based around a topic. These might give you inspiration of a narrative you'd like to tell, or find something that interests and excites you. It can be anything, but here's a starting point of some resources you could explore:

  • An archive collection, or museum catalogue - The university's own Borthwick Institute of Archives catalogue is a great place to start.
  • Data sets - Search the E-resources guide to find databases and online resources for your subject area.
  • Existing data visualisations - Have a look at some examples of how data has been represented in interesting ways, such as Information is beautiful and our Data Visualisation practical guide.
  • Generative AI - Generating media such as text or images can sometimes spark a random idea, or help you visualise what something might look like. Think critically about what it produces and explore guidance on our Generative AI practical guide.
Tip

Sometimes, finding a stimuli that has absolutely nothing to do with your discipline or topic area can actually be really useful. By playing around more widely with something else outside of your area of knowledge, it might spark a bit of a 'mash-up' idea.

Creative prompts

Sometimes it can be helpful to do an activity that helps you to draw out some ideas, while doing something a bit playful or unusual. Here's a few activities you could try to get started:

Take Three Nouns - generates three random words. Could you create an idea that relates to those three words? Sometimes coming up with a completely separate, random idea can spark a thought related to your topic.

Mash-up - Write a range of ideas on bits of paper. Pick two at random, can you blend the two ideas together to make an usual hybrid idea?

Idea Lottery - A grid of words for you to try and connect together (see what narratives come out of it)

Cut up text - take a printed text (preferably a photocopy or print out!), cut it up, and rearrange. You can do it digitally using a free image editing tool like Pixlr and it can be a great way to rethink texts you know well.

Quickfire ideas - fold a piece of paper into eight, then give yourself a minute per section to doodle an idea.

Speech bubbleCase Study: Using the Archives

You're looking to find stories from the past to help you tell the story of social change in a street in York. Where do you start?

You used a Padlet board to create a mind-map of some key words and areas you'd like to explore, including the types of narrative you'd like to find (different tradespeople living in Stonegate). Then, you enter some of those search terms into Borthwick Institute for Archives catalogue, where you can see if there's documents related to the street and people you want to explore. After arranging a visit to the archives and some of the material, you find some interesting documents (like some Wills), detailing some of the trades and information on what some buildings were used for. Afterwards, you post some pictures and notes from these discoveries on your Padlet board to help decide which narrative you'd like to tell.

Finally, you make use of the University's access to Digimap, where you can explore a range of historical and topographical maps. These maps help you to contextualize some of the stories you found in the archives, along with marking some of the significant changes that have happened to a particular street over time. You consider using some of the noted changes to help you tell the story of Stonegate.

Plan your digital creativity project

Creating anything needs planning, but when you're working on a digital creativity project, it can be easy to focus on the technical and creative sides and not plan what needs to be done and when. If you're working with other people, this becomes even more important, to make sure that everyone knows what they are working on, when any deadlines are, and how their work fits into the larger project.

Let's take a look at some of the areas of planning that are most relevant for digital creativity projects:

Digital tools for planning your project

You don't just need to use digital technology to make your outputs - there's lots of useful tools to help you plan and organise for digital projects as well. We cover these in more depth on our digital tools for planning and project management tools guides, but here's some of our recommendations specifically for digital creativity projects:

  • Keep your planning and organisation tools simple. Your focus is on your digital creativity project and output(s), rather than creating the most complex spreadsheet or most beautiful project board ever. Often, a simple spreadsheet and/or a board tool will be enough for you to plan out what you're going to do and which tasks need to be done when.
  • Choose a tool which works for everyone. If you're working with other people, make sure you choose tools that everyone can access. Shared spaces can be particularly important for digital creativity projects, so you might want to set up a Google shared drive with everyone added as members so you have a space for planning documents and also storing the files for your project, such as media assets and even your final output(s).
  • Use existing tools so you can focus on creativity skills. Rather than learning how to use a fancy project management tool alongside learning new digital technologies for your digital creativity project, you might want to use a familiar tool and focus your learning on the creativity side. Again, spreadsheets can be good for this, as you can add tabs for different areas. You can also use a calendar application like Google Calendar to put in deadlines and meetings to help you keep on top of what you're doing.

Reflecting on your skills

As part of planning a digital creativity project, you need to reflect on your own relevant skills (and also the skills of anyone else involved). This will help you to allocate time for learning new technologies or for exploring which technologies might work for your needs and suit your skills.

To do this, you'll need to return to your ideas for your project. Map out what needs to be created and if you already know which tool(s) and approaches you want to use to make those things. Now, you can match up the tools and things that need to be created with whether you can current do that with your own or your team's skills, or whether you will need to learn how to do it. You might then want to use the upcoming digital creativity training list to plan if there are any workshops to support with learning these skills or if you'll need to research further to find learning materials for these skills. You can always get in touch with lib-creativitylab@york.ac.uk to ask if there is training available on a particular technology or area.

Being realistic (and having a plan B)

When planning a digital creativity project, you will probably want to be ambitious with your plan, especially if you have an exciting idea that you'd like to try and make a reality. However, you will need to balance this with being realistic about the time, skills, and resources you have available. For example, if you're making a game, you might need to think about how complex the game can feasibly be, given that for many games, it takes hundreds of hours (and many people) to create them.

One way you can be realistic is by having your main plan, but also a backup plan for your output(s). This might be an alternative technology or tool you could use (such as having a more simple video editing option if you don't get the chance to learn how to use the more complex one), or a different creation you could make if your original plan doesn't work out as expected.

Another way you can have a backup plan is by backing up all of your digital work! You don't want to lose your creations or work in progress, so make sure that as part of your planning, you make a plan about how you will store and backup any files you create. Be aware that file sizes for creative media can be very large.

Speech bubbleCase Study: Planning using a shared spreadsheet

Your idea is to create a simple game to communicate common misconceptions in your academic subject alongside three other people. The game will need a range of elements, including the actual game levels, images, sounds, and text. How could you plan out the workload and what you need to create?

You decide that the easiest method would be to create a spreadsheet list of everything that needs to be created, and then you can have columns to assign who is going to create that thing and dates for when things need to be completed by. You use conditional formatting to mark the urgency of each task and a checkbox that can be ticked when something has been made. The spreadsheet is a Google Sheet that everyone can access and edit, so they can use a column for 'Progress' to add notes about how their work is going.

Have a go and get support

Experimenting and playing around with digital tools and software help you to understand the possibilities and limitations. Before embarking on your main task, it can be a useful process to just play, make a mess and explore the features and buttons that a tool has. It may uncover an option you didn't know it could do, or helps you to learn how to use the tool.

Make a mess

The best way to learn if a new tool is useful for your Digital Creativity Project is to play with it. Here's a few steps you could take:

  1. Search for a tool. Check out the UoY IT services page for available software through the university, or look online for some web-based tools. For example, if you were looking for a tool to create a photo collage, you could search for 'photo collage tool'. As a few examples - if you're interested in 3D models, try TinkerCAD, or for manipulating images, try Pixlr.
  2. Open up the tool and familiarize yourself with the basic controls. Add some random content and play about with it. How much of a mess can you make? Sometimes making a mess and clicking all the buttons can help you to learn the fundamentals of a tool, without yet thinking about how to implement your idea.
  3. Take your mess and analyse if there's anything you like. Then, start a fresh attempt, this time starting to implement your idea. Stop and reflect, does the tool help you do what you need? Is there an aspect you can't work out how to do? Does the tool limit you?

Creativity Lab support

The Creativity Lab in the library has a wide range of support on offer to help you with this process. We offer 1:1 appointments and wide range of workshops helping you to learn creative media and new tools.

There are both beginner and intermediate level workshops to help you get started. Here's some of the technologies we have workshops on, linking to our practical guide page about that technology and details of upcoming workshops:

  • 3D modelling - We cover tools like TinkerCAD, Onshape and Blender.
  • Podcasts - These are very useful for sharing a narrative or interview to reach audience members and start some public engagement with your work.
  • 3D scanning - For creating a 'digital twin' of an object. We have handheld structured light and LiDAR laser scanners for scanning different sized objects and spaces.
  • Media Editing - Whether you're editing a podcast, making a short film or creating a collage, see our suggestions for useful tools. Canva can be a good tool to play with as a starting point.
  • Comics and Animation - These can be brilliant ways of creating interesting visual elements and visualise something in a new way.
  • Games and Interactive stories - We look at beginner tools for creating your first simple game and branching stories, which can be great for planning or a final output.
  • Speech bubbleCase Study: the power of PowerPoint

    You're creating a collage of images and animations to show some of your findings from a database. You try a few image editing tools but it's hard to find the tools you need to manipulate the images and animate some so they move.

    You have created presentations in Microsoft PowerPoint before, so you have a go using that, as you are familiar with Microsoft tools. PowerPoint is actually a really useful graphics tool for other projects as it can handle images, video and sound. It allows you to change which order images show, so you can create 'layers' of images on top of each other. You edited the images, by removing the background and cropping the image. Using the built in animation tools, some movement was added so the images move around the collage, and you exported the final fine as a video.

    Make it!

    You've worked out your idea, you've planned, you've learned how to use the digital tools and technologies... now you actually have to make it!

    This can be daunting, but remember that you've hopefully prepared for this (and should have a backup plan too). Use any guidance and learning materials available to help you along the way, and remember you can still ask for help and get support if you get stuck. If you're working with other people, arrange regular check-ins so you can update each other with progress and talk through any issues. If you don't have anyone else to talk over issues with, you can always get in touch with us to get some support as you're working on your project. And if you're struggling with procrastination, we have a guide to avoiding procrastination that might be helpful.

    Speech bubbleCase Study: Making a podcast

    You've had an idea to make a podcast to share some of the weirder sides of your academic field. You've planned out your content and tried out how to record a podcast, but you're struggling to get started actually making it.

    You could reflect on if there is anything that is a barrier to recording your podcast. Maybe you're worried about the recording process, not sure how to edit it afterwards, or not confident with your content. If you haven't already been to any training, you could attend a podcasting workshop to help you know the process for making a podcast. You could book a 1:1 support appointment to resolve any specific issues or queries you have. Or you could talk it over with someone else to see if you just need some encouragement to actually get on and record your podcast!

    Share your creations

    You've made something, awesome! Now it's time to share your creations and allow people to interact with them. You may wish to ask people who engage with your work for feedback, to find out how you could improve or make the narrative clearer. You could use a Survey tool to collect it.

    Where you put your work will depend on the type of media you've created. You should also think about accessibility; is there an alternative format or different way your work could be experienced?

    Share your work online

    If you have created a digital Artefact, you may want to share it online for people to access. It will vary on the format and type of media you've created. You may need to think critically and consider what aspects of your work you can share publicly, especially if you use data or copyrighted materials. Here's a few tools you can use:

    • Google Sites is part of Google Workspace and you can create a free website and publish it online. It has an easy drag-and-drop interface, where you can add a range of media including audio, video
    • Google Drive can store files in your Google Drive cloud storage. The Share option then lets you change the share files with 'anyone on the web'. It will then give you a link you can share with known users, or post on a webpage.
    • Social Media can be a useful way to share your creations, get feedback and engage members of the public.
    • For video files, online video hosting platforms such as YouTube can be an easy way to host a video. You can alter the sharing settings, so it's available for people to search for, or can only be accessed by people with a link.

    Sharing tool considerations

    When looking to share your work, you may need to think about the tool you are using to share, and if it's a tool you will continue to have access to. For example, if you're using a proprietary tool that you've paid for access, or a tool as part of a university license, you may need to find out if it is still accessible when your license or account comes to an end. Some tools may allow you to export or share your work via other platforms.

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