Survey tools are useful for a variety of purposes, including but not limited to: gathering information for event planning, research, capturing feedback or for collecting opinions. If you understand what constitutes good data and its intended purpose this will assist you in choosing the right questions to ask, the style of question i.e multiple choice or long answer and what type of validation you should choose.
The Essential Spreadsheets site provides a good starting point for understanding data and spreadsheets, which are excellent tools to manipulate the collected data.
The University of York provides two types of survey tools:
The UoY Skills Guides contains guidance on these tools on the Forms and Surveys page.