Subject Guides
We take a mad dash through over 60 inspiring visualisations in just under eleven minutes:
There are a range of visualisation options built into Google Sheets and Excel. Here we take a look at a few of them:
There's a load of free tools out there too, which can produce some impressive results:
How do you get hold of data and statistics? Take a look at our guide to the different data sources available:
Data can be organised in a number of standardised and interoperable text-based formats. Whether you're importing existing data, or exporting it for use in another tool, it's worth understanding the common formats in use.
An archival standard for spreadsheet-formatted data is to use delimited text: each cell is separated by a special character (usually a comma or a tab character), and each row by a different character (usually a line-break character).
The most common delimited formats are CSV (comma-separated values) and TSV (tab-separated values):
Spreadsheet files can be saved into these formats for use elsewhere, but only the superficial text values are saved, not any formatting or underlying formulae.
Cells containing commas (or tabs) are encoded in quotation marks. If your data contains complicated combinations of commas (or tabs) and quotation marks, you may have problems saving as csv (or tsv), though you could potentially save with a different delimiter!
XML (eXtensible Markup Language) uses nested tags (and corresponding closing tags) to define data and relationships. This webpage is essentially built using the same principles.
XML can incorporate rules (Document Type Definitions) to determine the data type of any given field. But because you don’t have to, and because it's quite difficult to do, it doesn't always happen.
While delimited filetypes can organise data in two dimensions (rows and columns), XML can encode more elaborate relational data.
XML files can often be imported into Excel, but the relationships contained may be too complicated to display adequately in a spreadsheet.
Like XML, JSON (JavaScript Object Notation) uses a hierarchical structure, in this case arranged in name/value pairs. The brackets and quote-marks may make JSON a little harder to read than XML, but the lack of closing tags means that files are a lot shorter (something that's quite important when you've got a lot of data). It's also easier to parse for use with a coding language.
The latest versions of Excel can open JSON files, but not yet in an especially useful way. You'd generally interrogate JSON with a coding language like JavaScript or Python.
It's one thing finding some data, but you probably need to manipulate it in some way before you can interrogate it...
We might think of ‘data’ as values stored without context. Through processing that data we can seek to provide context and determine meaning. But even simple spreadsheet operations require us to have some understanding of what's in that dataset, and what constitutes ‘good’ data in the first place.
As an example, let’s ‘deconstruct’ some information:
“The appointment with Dr Watt is on Tuesday at 2:30pm at the Heslington Lane surgery.”
This information contains the following fields of data:
If you wanted to record appointments in a computer-based system you would need to use separate ‘fields’ for these — which in a spreadsheet might translate to separate columns.
When faced with an existing dataset, our first challenge might well be to reverse this process and rebuild our understanding of what information these fields convey. If you've got the data from a third-party source, look out for any explanatory notes that might help you with this.
Data processing systems struggle if you don’t stick to recognised data types, or if you add in values that don’t match others in the same context, For instance, in addition to text, spreadsheets observe the following special data types:
| Data type | Good | Unrecognisable |
|---|---|---|
| Number | 5 1.6 -350 0.105 | About 10 >5 10-15 25cm |
| Date/time | 01/01/2000 23-11-1963 15:30 17:16:20 | 01.01.2000 Mon or Fri Next Tuesday About 10:30 |
| Boolean | True False | Maybe ? |
For software to be able to analyse a number or a date, it needs a number or a date that it can parse — that it can understand and calculate with. If a value doesn't match the necessary rules to qualify as 'parsable', it will be treated as text. This may have an affect on how you're able to interrogate that data. If you represent a number or date in a way that does not allow the program to determine its type correctly, you will not be able to sort and filter correctly, you will not be able to add up, find averages, find the interval between two dates, etc... You might be able to understand that 20 + c.10 = c.30, but a computer can't make that leap. You're going to have to clean your data.
The success of any data processing will depend in large part on the quality of the source data you're working with. Data is often messy: columns might contain a mix of text and numerical data; some rows may have missing data; or perhaps you're trying to mash together two separate spreadsheets and the column names don’t quite match, or people have used a label in slightly different ways.
This is when you need to clean your data (a process also known as data munging or data wrangling). You need your data to be in a useful shape for your needs: if you're analysing or visualising data, what information (and types of data) does that analysis or visualisation require?
It’s all about ensuring that your data is validated and quantifiable. For instance, if you have a column of 'fuzzy' dates (e.g. c.1810 or 1990-1997), you might want to create a new column of 'parsed' dates — dates that are machine-readable (e.g. 1810, 1990). This might mean that you're losing some information and nuance from your data, and you'll need to keep that in mind in your analysis. But you'll at least have quantifiable data that you can analyse effectively.
For small, straightforward datasets, you can do data cleaning in a spreadsheet: ensure that numbers and dates are formatted as their appropriate data type, and use filters to help you standardise any recurring text. Excel even has a Query Editor tool that makes a lot of this work even easier.
The larger a dataset, the harder it is to work with it in a spreadsheet. Free tools like OpenRefine offer a relatively friendly way to clean up large amounts of data, while programming languages like R and Python have functions and libraries that can help with the tidying process.
The way your data is laid out has an impact on how you can analyse it.
Data is conventionally displayed as a two-dimensional table (rows and columns). Generally this will be laid out as a relationship between a case (a 'tuple') in each row, and its corresponding attributes (each with their own data type) in columns. Take this example of list structured data from a student fundraiser:
| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Student ID | Foreame | Surname | Year | College | Bean bath | 10k run | Parachute jump | Tandem joust |
| 2 | 1001 | David | Jones | 2 | Derwith | 60.00 | 75.50 | 55.00 | |
| 3 | 1002 | Farrokh | Bulsara | 1 | Alcricke | 70.00 | 85.00 | 45.50 | |
| 4 | 1003 | Catherine | Bush | 2 | Langbrugh | 65.50 | 95.50 | 35.00 |
Sometimes a single 'flat file' table of rows and columns is not enough. For instance:
You need to work with information about people and the research projects they are involved in. There will be several fields of data about the people, but also several about the projects.
It would be impossible to design one table that is suitable to hold all the data about people and projects, so in this case we create separate tables – one for people and one for projects – and find ways to express the connections between them.
In this example, one person can be involved in many projects, and one project can involve many people. This is a clear indication that the data is relational, and any attempt to work with it using a simple table will entail compromises.
This approach marks out the fundamental difference between a spreadsheet and a relational database.
Even the fundraising example in the table above may be better thought of as multiple tables: one table could index the students alongside their forenames, surnames, year, and college; a second table could list all the bean bathers (by Student ID) and the corresponding amount raised; a third could list the 10k runners, etc.
Depending on the analysis you need to do, it may be necessary to restructure your data. One common approach is to reorganise your data into what we might call a 'pivotable' format.
In our student fundraiser example, we have multiple columns all sharing the same attribute: amount raised. We might therefore look to move all these values into a single column:
| A | B | C | D | E | F | G | |
|---|---|---|---|---|---|---|---|
| 1 | Student ID | Forename | Surname | Year | College | Activity | Amount |
| 2 | 1001 | David | Jones | 2 | Derwith | Bean bath | 60.00 |
| 3 | 1001 | David | Jones | 2 | Derwith | 10k run | 75.50 |
| 4 | 1001 | David | Jones | 2 | Derwith | Tandem joust | 55.00 |
| 5 | 1002 | Farrokh | Bulsara | 1 | Alcricke | Bean bath | 70.00 |
| 6 | 1002 | Farrokh | Bulsara | 1 | Alcricke | Parachute jump | 45.00 |
| 7 | 1002 | Farrokh | Bulsara | 1 | Alcricke | Tandem joust | 85.00 |
| 8 | 1003 | Catherine | Bush | 2 | Langbrugh | 10k run | 65.50 |
| 9 | 1003 | Catherine | Bush | 2 | Langbrugh | Parachute jump | 95.50 |
| 9 | 1003 | Catherine | Bush | 2 | Langbrugh | Tandem joust | 35.00 |
This table looks unusual when we're used to seeing one row per student. Now it's effectively one row per fundraising performance (we might even imagine a unique ID ascribed to each activity a student performs). But it means that all the fundraising amounts are now in the same column (G): we can get a total for that column very easily, and can even filter based on the activity, the student, or any other field. If we're using a spreadsheet, we can use this data in a pivot table, and if we're looking to make a visualisation, this is also the ideal format for a lot of visualisation tools.
Restructuring data is not always straightforward. But some of the data wrangling tools below may help you. We've also got some guidance on using spreadsheets to unpivot 'pivoted' data.
An introduction to some principles of data visualisation, exploring the possibilities and hacks available, and taking a look at some tools
One specific form of visualisation is the infographic, as exemplified very effectively by the work of Information is Beautiful.
Infographics typically use simple graphics and isotypes to convey statistics.
There are various free (or freemium) tools to help you make infographics. For instance, Piktochart and Infogram let you enter tabulated data tables for some great charts graphics, while Canva is more about the graphics than the data.
Alternatively, you could make very effective infographics in something like PowerPoint. There's a lot of relevant help on our Posters with a Powerful Point practical guide:
Set the page size (A4’s probably fine)
Draft some ideas out on paper: think about reading layout (columns like a newspaper? rows like a comic strip? boxes? does it flow logically?)
Consider the important details you need to convey. If it’s not essential, you probably should leave it off the page
Set up guidelines on your page to help create a balanced structure
Draw your graphics. PPT has tools or you could just import things from elsewhere. You can always draw over the top of something too
Add your content; add your text (use shapes, not text boxes; space text out – empty space helps readability)
Think about your choice of colour – remember, minimalist simplicity is often best for infographics (you don’t want to distract from the message)
Remember that infographics typically rely upon simple graphics to convey their information. PowerPoint has a collection of useful icons in its image library. Iconfinder and the Noun Project are also good sources of creative commons icon-style graphics.
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There are several short courses available with tips and tricks for data visualisation:
